Your ad account is bored.
Most supplement and beauty brands keep running the same few ideas until performance starts slipping. I help you find the angles you haven't tested yet, turn them into ads, and give your team enough fresh creative to keep learning instead of guessing.
Free 30-minute strategy call. No deck, no pitch, just a real look at your ads. If there's nothing there, I'll tell you that too.
Mentored by strategists who've generated $93M+ in tracked ad revenue for their clients.
Built for brands spending $30K–$500K/month in ad spend, the range where testing volume actually moves the needle.
5 client intake spots. Every month, so I can go all-in on each one and actually outwork the competition.
I find where your creative is leaving money on the table.
I look for the gaps in your creative: what competitors are missing, what your account has outgrown, and which ideas are worth testing next. Then I turn those gaps into ads your team can actually make and test.
Winning Angle Audits
I look through your ads, your competitors' ads, and the wider category to find winning angles you haven't tested yet, and the ones quietly wasting your spend.
Concept & Script Development
25+ concepts built around the strongest opportunities: hooks, structure, and scripts (ready to shoot).
Creative Testing Systems
Every batch has a job. We track what worked, what didn't, and scale the angles that win, so the creative gets smarter batch after batch.
I'll beat your best ad in 9 days, or you don't pay a cent.
Send me your current control, your best-performing ad. I'll build one challenger, engineered entirely around a gap in your creative strategy. If it beats your control within 9 days, you get a taste of the full Creative Growth Partnership in exchange for a testimonial. If it doesn't, you've lost nothing, and I'll buy you a $300 steak dinner.
Book in time and your challenger ad might also get eyes from the same 8-figure strategists who trained me. They review select work from active clients who are serious and act fast.
- One challenger ad, built to beat your current control.
- Delivered in 9 days.
- If it wins, you get a taste of the Creative Growth Partnership in exchange for a testimonial.
- If it loses, you've lost nothing, and I'll buy you a $300 steak dinner.
- Only 5 intake spots open each month.
We keep going.
I run point on your entire creative strategy: angle mapping, concepting, scripting, testing roadmaps, iteration. Usually that means 25+ concepts a month, but it should match your spend, your production capacity, and how quickly you can test.
What happens after you book.
No, you're not getting a 40-slide deck. Just the angles, the scripts, and a plan that keeps working after we ship.
Audit
I map your account, your competitors, and your category to find every angle gap worth exploiting.
Strategy
Gaps become concepts. Concepts become a testing roadmap, ranked by upside.
Build
You get ad-ready scripts and creative direction. Then we iterate off real data, batch after batch.
About Fawaz
I've spent an unreasonable amount of time studying why one hook works and the version sitting right beside it doesn't. That's made me allergic to "we've always done it this way." If an idea is stale, unclear, or underperforming, I want to know why, and replace it with something better.
I was trained by strategists responsible for more than $93M in tracked client ad revenue, and I use that thinking to help DTC brands make ads people haven't already seen fifty times. (This ain't my first rodeo 😉)
If your current creative plan is mostly "launch it and hope," we should talk.
Your ads aren't going to fix themselves.
Book a call. Bring your current control. Let's find out what it's missing.
Book a CallOr start smaller, grab the Control Beat Challenge above. Either way, next month's 5 spots are filling.